MAX is an AMIF funded project which aim is to change public attitudes towards migrants. The goal is to improve the public image of migrants in Europe by changing the narrative around the immigration discourse and putting on the front the stories of real people. Storytelling, creation of positive messages for the media and dialogic encounters between locals and newcomers are the key figures of the project. The project involves 20 partners, 15 local organisations from 12 EU Member States as well as five EU-level partners. Outputs include reports on the impact of migrant populations in Europe, fifty success stories, database of good practices, a training for media professionals and many other activities and events.
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